IPL News : IPL rights value breaks record on auction day 1 with USD 13.44 million per match bid

An IPL match is currently valued a record INR 105 crore (USD 13.44 million), making it the second-most lucrative sporting product in the world in terms of value per match, after only the NFL (USD 35.07 million*). Given that the e-auction for the T20 tournament's media rights, which began on Sunday, is still ongoing, this sum could really climb.